BILLY SCOOPS
The Brief
Create a holistic packaging design solution, demonstrate how it works as part of a new range of products and use merchandising ideas to show how your solution provides a competitive advantage in the marketplace
My Approach
Developing this ice cream packaging and branding was an invaluable experience from beginning to end. I used the design thinking five phases – empathise, define, ideate, prototype and test – to create a solution for this product category. The final product features a fresh ice cream brand, equipped for launch with a full brand foundation, style guide and print-ready artwork.
